Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, we engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, our Classic Collection was introduced. We now offer over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays.

THE MAUI JIM DIFFERENCE

What sets Maui Jim apart from other brands is our unique ability to combine industry-leading technology, the culture and spirit of Hawaii, and all the benefits of an independently-owned business.

View the World Through Different Eyes

The harsh glare of the Hawaiian sun is what inspired us to design a lens that not only shields the eye, but also improves the color, clarity, and detail of the world around. Designed with your comfort in mind, our PolarizedPlus2® technology reduces the impact of the sun’s harsh glare while offering relief from a number of long-term health risks. With lens materials and colors for every condition, the view’s better from here!