Inspired by the beauty and culture of Maui, our mission is to spread aloha through vivid color, clarity, and detail.

For those who appreciate the sun, Maui Jim provides more vibrant colors of the world while protecting your eyes from the harsh effects of glare and harmful rays.

We make your life brighter so you see the colors of your world at their best and always feel confident in your style. 

Maui Jim believes color and light are the key to human experience. Our sunglasses show you its full spectrum, so you can see the world like you’ve never seen. We believe everyone should experience all 16,777,216 hues of beautiful color that surrounds us every day.